MiniMango
Brand Systems
Branding & Design
We build the system of marks, type scale, colour specification and rules that lets the next asset be made without redesigning anything.
A system outlasts a logo file.
A logo answers one question. A system answers every question that comes after it: what size type on a menu, which colour survives on a dark photo, how the mark clears a sign. Without written rules, each new asset gets redrawn by whoever is nearest and the brand drifts within a year.
Logo systemsType scaleColour specificationBrand guidelinesPrint & signage artwork